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| The Programme |
Farmers Own offers a project which will help translate the intense global focus on poverty in
Africa into action and results.
Poverty is awesome with probably 85% of families living below or very
close to the $1 day indicator of absolute poverty. Worse yet, poverty is
increasing in extent and intensity. Environmental quality is low
and worsening. Resources held in common are still being pillaged.
On many farmlands in use the soils are impoverished,crop yields
are low and so is product quality. For crops of any value there is
very little to sell.
This programme is about putting more money in farmers pockets and
improving their soils and lands so that income increases through
improved management.Farmers Own markets peasant farmer
production into the business mainstream as follows:
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There is no guesswork or mystery involved in this programme.
From the moment we begin organising the farmers into groups,
we know what produce is in demand and required by the market.
We also guarantee the farmers that their produce will be
purchased at fair and competitive prices.In return we
guarantee the buyers that
the produce they require will be of the highest quality and
delivered on time as per contract.
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| Viable Crops |
Crops to be grown are selected based on market demands.
A report prepared for Farmers Own showed two kinds of market
opportunity, one for frozen foods and one for dry food ingredients
such as soya and other beans.
We have identified the following steps or crop phases to be undertaken
by the farmers:
- Step 1 - three oilseed or pulse crops .e.g. soya beans, sunflower
- Step 2 - three field crops (capsicums, pineapple, passion fruit)
and three tree crops (avocadoes, macademia and mangoes).
The market exists for this produce whether in dry form or processed.
All the farmers need is a helping hand to get them started on the right
track. Farmers Own exists for that sole purpose.
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| Market Demand |
We found potential markets both locally and abroad for all of our listed
products.
There is demand in Kenya for:
- soya;
- sunflower;
- pineapples;
- passion fruit;
In the United Kingdom we have found opportunities to supply
organic and /or fair trade products as follows:
- pineapple juice concentrate;
- passion concentrate;
- canned pineapples;
- passion pulp;
Opportunities exist in Japan for supply of organic products with
soya and soya specialities being top on the list.
And this is just the beginning.
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