|
|
| Farmers Own works with groups of poverty stricken subsistence farmers in
Kenya to help them eradicate their poverty by fair trade business
developments. Markets for crops and derivatives are identified which can
be grown by the farmers. Organised groups are encouraged into growing and
crop assembly with integrated quality control elements. In compliance
with a fair trade supply contract Farmers Own collects the produce and
sells on in the market, paying the farmers the optimum market price. The
system optimises for benefits to farmers, as Farmers Own deducts 15%
towards its costs and the actual for long haulage, with the producers
getting the remainder in a farm gate and bonus arrangement, In a recent
season itinerant brokers with dubious scales were paying for 100 kg $10
while from Farmers Own they received $15, a fair trade indeed, with
contracted stability.
|
| Farmers Own trains and helps the poor to organise and manage their
business affairs through creation of informal Farmers Action
Associations with the intention of gaining private company status at
the end of a five year timeline.
|
| The Farmers Own vision extends forward ten years and includes
development of fair trade brand and a portfolio of raw materials and
processed products sold profitably in the domestic and foreign markets.
Turnover is expected to exceed $40,000,000 within ten years. The time is
right for fair trade. Consumers are interested to buy quality products
at fair prices with clear ethnic identity. By providing those products
Farmers Own contributions to supply what consumers want, to business
interests and to bringing thousands of the poor from a wilderness into
a stable business environment that takes them from poverty and a
wildnerness into a decent livelihood. Achieving our objectives is the
role model to show the only way to eradicate poverty. Achieving is a
win win situation for business and the poor.
|
|
